Before you build a website or redesign anything, you need to know what your brand actually is.
The Brand Foundations Kit establishes your core visual and voice elements in a fixed-scope engagement — so every downstream project starts with clarity instead of guesswork.
See what’s included ↓
Core brand color palette
Font and typography guidance
Logo usage guidance (existing or simple refinement)
Basic brand voice and tone direction
Practical usage notes for web and business materials
Organized, reusable brand reference document
Delivered as an organized, reusable brand reference document in PDF format.
What’s Included
What’s Not Included
Full brand strategy or market research
Custom illustration or logo design from scratch
Extensive revisions or concept exploration
Marketing campaigns or messaging strategy
Trademark searches or legal review
Print production files
Is this the right starting point?
Good fit
Businesses without documented brand guidance
Organizations preparing for a website build or refresh
Professional services needing consistency and clarity
Teams that want usable assets—not abstract branding
Not a fit
Companies seeking a full rebrand
Organizations needing extensive creative exploration
Marketing-led brand strategy projects
How This Kit Fits Within GLBS Engagements
The Brand Foundations Kit is typically the first step before a Website Build or Website Services engagement. Establishing your colors, typography, and voice before building ensures the site reflects your business consistently from day one — and reduces back-and-forth during the build itself. It can also be completed independently if you simply need documented brand guidance for internal use or existing materials.
The Brand Foundations Kit often serves as an initial step before Website Build or Systems Review engagements.
Pricing
$499 - Fixed Scope. One-Time.
Delivered within 5–7 business days after intake. One round of revisions included within defined scope.
Request the Business Brand Foundations Kit
Organizations seeking broader operational clarity may begin with a Systems Review before selecting implementation-support services.
Not sure if this is the right place to start?
A short review can help determine whether this engagement or another service is the best next step.