Clear, practical brand foundations—designed for real-world use.
A fixed-scope engagement that establishes essential brand assets to support websites, operations, and future growth—without overdesign or agency excess.
See what’s included ↓
What this engagement provides
The Brand Foundations Kit is a fixed-scope engagement designed to establish core brand elements that can be used consistently across your website and business materials. It is intended to create clarity and alignment before broader website or systems work begins.
What’s Included
Core brand color palette
Font and typography guidance
Logo usage guidance (existing or simple refinement)
Basic brand voice and tone direction
Practical usage notes for web and business materials
Organized, reusable brand reference document
What’s Not Included
Full brand strategy or market research
Custom illustration or logo design from scratch
Extensive revisions or concept exploration
Marketing campaigns or messaging strategy
Is this the right starting point?
Good fit
Businesses without documented brand guidance
Organizations preparing for a website build or refresh
Professional services needing consistency and clarity
Teams that want usable assets—not abstract branding
Not a fit
Companies seeking a full rebrand
Organizations needing extensive creative exploration
Marketing-led brand strategy projects
How This Kit Fits Within GLBS Engagements
The Brand Foundations Kit often serves as an initial step before Website Build or Systems Review engagements. Establishing clear brand foundations early helps ensure downstream work is efficient, consistent, and aligned.
Pricing
The Business Brand Foundations Kit is offered as a fixed-scope deliverable. This engagement is typically completed before website or broader implementation work begins.
$499
Pricing reflects the creation of defined foundational assets within a fixed scope.
Request the Business Brand Foundations Kit
This engagement is offered as a fixed-scope deliverable.
Organizations seeking broader operational clarity may begin with a Systems Review before selecting implementation-support services.
Not sure if this is the right place to start?
A short review can help determine whether this engagement or another service is the best next step.